The proliferation of digitally-modified content, often featuring individuals exhibiting characteristics associated with the undead within the context of short-form video platforms originating in China, has gained considerable traction. This trend manifests through choreographed performances, special effects enhancements, and narrative storytelling, frequently set against backdrops of urban landscapes or traditional Chinese settings. An example includes videos showcasing individuals dressed in traditional attire performing coordinated movements with a pallid complexion and exaggerated gait.
The prevalence of this specific genre highlights the global reach and cultural adaptability of short-form video trends. Its popularity underscores the platform’s role as a vehicle for creative expression, allowing individuals to explore themes of horror, humor, and cultural identity in novel and accessible ways. Furthermore, the phenomenon provides a lens through which to examine the evolving landscape of digital content creation and consumption, including the intersection of user-generated content and cultural representation.
