Enabling downloads of TikTok content allows viewers to retain a local copy of the video for later viewing. This functionality is controlled by the content creator through privacy settings within the TikTok application. If the creator permits, a download icon appears on the video, enabling users to save it to their device.
Offering video downloads enhances user engagement and content reach. Users are more likely to share content saved on their devices via other platforms, potentially expanding the audience beyond TikTok. Furthermore, it provides offline accessibility, catering to viewers in areas with limited or unreliable internet connectivity.