The act of ceasing to follow a user on the TikTok platform discreetly involves removing the user from one’s following list without directly notifying them. This action prevents the followed user’s content from appearing in the unfollower’s “For You” page. An example would be deciding to no longer see content from a specific account but not wanting that account holder to be aware of this decision.
Maintaining control over one’s digital experience and curating the content viewed are important aspects of social media management. Utilizing methods to manage one’s following list privately allows individuals to tailor their feed to reflect evolving interests or personal preferences. Historically, users have sought methods to customize their social media experience without causing unnecessary social friction.