The acronym “JOI” stands for “Jerking Off Instruction.” On TikTok, this refers to content, often in the form of short videos, designed to provide simulated encouragement and direction to viewers engaging in self-stimulation. These videos typically feature suggestive dialogue and visual cues intended to elicit arousal.
The prevalence of this specific genre of content on TikTok highlights the platform’s role as a space for the expression and consumption of various forms of sexual content. The relative anonymity afforded by the internet, combined with the platform’s algorithmic reach, contributes to the dissemination and popularity of these types of videos, though the content also raises concerns regarding platform moderation and potential exploitation.