TikTok provides options to restrict the visibility of content to specific audiences. These features allow users to control who can view their videos, effectively tailoring their content to selected individuals while excluding others. An example includes using privacy settings to show a video only to friends, thereby preventing other followers from accessing it.
Control over audience visibility offers benefits for managing online presence and safeguarding privacy. It allows users to share content with trusted individuals while minimizing potential exposure to unwanted attention or judgment. Historically, social media platforms have evolved to include such granular control options in response to increasing user concerns about privacy and data security.