The act of adding music to a TikTok video involves selecting a pre-existing sound from the platforms library or, under specific circumstances, incorporating original audio. This process directly impacts the engagement and discoverability of the content. For instance, incorporating a trending sound can increase the likelihood of a video being viewed, while using original audio establishes unique creative branding.
Music is central to the TikTok experience, influencing both content creation and user consumption. Its integration provides emotional context, supports storytelling, and encourages participation in trends and challenges. Historically, music has been a driving force in social media trends, and TikTok leverages this by emphasizing audio’s importance in viral content.
