Content creators on TikTok sometimes experience a perceived decrease in visibility, leading them to believe their account has been restricted. This reduction in reach, often termed a “shadow ban,” can manifest as lower video views, reduced engagement, and exclusion from the “For You” page (FYP). Addressing this situation requires a strategic approach to identify potential causes and implement corrective measures. For example, if a user’s videos suddenly receive significantly fewer views than usual despite maintaining consistent content quality, they might suspect such a restriction.
Maintaining account health and visibility is crucial for TikTok users seeking to grow their audience and achieve their content creation goals. Reduced reach can severely impact follower growth, brand collaborations, and overall platform success. Understanding the reasons behind reduced visibility and taking proactive steps to restore account health helps creators maximize their potential on the platform. Historically, algorithms have been opaque, making it difficult to pinpoint the exact causes, emphasizing the need for adaptable strategies.
