The act of reversing a “not interested” designation on TikTok involves removing a previously set preference that signals disinterest in similar content. This function allows users to regain exposure to videos they may have initially dismissed but now wish to see. For example, a user might have initially marked a dance trend as “not interested,” but later, deciding they want to learn the dance, they would need to undo that designation to see related content again.
The ability to revise content preferences is essential for maintaining a personalized and relevant TikTok experience. It grants users control over their algorithm and allows them to adjust their interests as they evolve. Historically, social media platforms have often lacked fine-grained control over content filtering, making this type of feature a significant step toward user empowerment.
