Deactivating the profile view history feature on TikTok removes the record of one’s visits from other users’ profile view lists, and reciprocally, prevents the user from seeing who has viewed their profile. Functionally, enabling this privacy setting makes profile browsing activity invisible to other individuals on the platform, thereby enhancing user discretion. For example, a user who wishes to browse profiles without being tracked can utilize this feature.
This setting offers increased privacy control, which can be beneficial for individuals who prefer to maintain a degree of anonymity while using the platform. This is particularly relevant in contexts where users may be concerned about potential unwanted attention or tracking of their online behavior. Historically, social media platforms have evolved to offer greater privacy options in response to increasing user demand for control over their data and online presence.