On TikTok, the term identifies individuals who follow each other. It signifies a reciprocal following relationship, where two accounts have both subscribed to each other’s content. For instance, if user A follows user B, and user B follows user A, they are considered as such.
This connection is significant because it fosters a sense of community and increases the likelihood of content visibility. When accounts maintain this connection, their videos are more likely to appear on each other’s “For You” pages, thereby expanding their reach and potentially boosting engagement metrics such as likes, comments, and shares. The practice has evolved alongside the platform’s algorithm and user behavior, becoming a common strategy for growth and networking.
