The phrase refers to services, typically automated, that offer complimentary endorsements on TikTok content. These services aim to increase the perceived popularity of videos by artificially inflating the number of likes they receive. An example involves a user seeking to quickly boost a video’s visibility by employing an online tool that claims to deliver a specified number of positive reactions without cost.
The appeal of rapidly enhancing a TikTok video’s engagement metrics stems from the belief that increased likes contribute to improved visibility within the platform’s algorithm. Historically, such methods have been pursued by individuals and entities seeking to gain prominence, influence, or perceived value on the social media platform. However, the use of these services can have implications for the authenticity and integrity of the engagement metrics.