The phrase translates from Spanish to English as “what does ‘pinned’ mean on TikTok.” On the TikTok platform, the term refers to a feature that allows users to highlight specific comments or videos within their profile or a video’s comment section. For example, a content creator might choose to keep a particularly helpful or humorous comment at the top of the comment feed, ensuring it remains visible to all viewers. Similarly, a user can anchor selected videos to the top of their profile page, regardless of when they were originally posted.
The ability to prioritize content through this action offers several advantages. For content creators, it provides a mechanism to showcase videos that best represent their brand or that they believe are particularly important. Pinned comments can direct viewers to essential information, such as links, clarifications, or additional context. Historically, the development of this feature reflects a broader trend on social media platforms toward giving users greater control over content curation and presentation, thereby enhancing the user experience and promoting specific narratives.
