The offering of complimentary delivery service accompanying purchases made through the TikTok platform represents a strategic incentive. For example, a vendor might waive delivery costs for customers who spend a predetermined amount in their TikTok shop, or during a promotional campaign.
This approach can significantly influence consumer behavior, driving sales volume and enhancing brand visibility within the competitive social commerce landscape. Historically, absorbing these costs has served as a method to attract new buyers, clear inventory, or cultivate customer loyalty, translating to longer-term revenue generation.