On TikTok, the phrase indicates content that another user has actively chosen to send directly to an individual. This function allows users to highlight specific videos they believe a particular person will find relevant or enjoyable, acting as a digital recommendation. For example, a user might see a tutorial video and use this function to send it to a friend known to be interested in that topic.
This action enhances the overall user experience by fostering a sense of connection and facilitating content discovery. It provides a more personal alternative to simply liking or commenting on a video, as it involves a deliberate effort to share something with a specific individual. Historically, this feature developed as social media platforms sought to improve user engagement and content personalization, moving beyond broadcast-style communication to more intimate exchanges.
