The intersection of a regional snack food brand and a popular social media platform forms a distinct area of online content. This specific combination involves Route 11 potato chips, a brand known for its kettle-cooked chips and unique flavors, and TikTok, the video-sharing application. Content generally focuses on taste tests, reviews, comedic skits related to the brand, or challenges involving consumption of the product.
The emergence of this type of content is important for several reasons. It provides free advertising for the snack food company, increasing brand awareness and potentially driving sales. It also reflects a broader trend of consumer engagement with brands through user-generated content. Historically, traditional advertising dominated, but now, consumers actively participate in shaping a brand’s image and reach through platforms like TikTok. This shift gives smaller, regional brands a chance to gain wider recognition.
