The act of adding virtual currency to a user’s account on the TikTok platform, with the purpose of utilizing these digital tokens to distribute virtual items to content creators during live streams or video performances, is a transaction that supports engagement within the app’s ecosystem. For example, a user may purchase a coin bundle to then send a digital rose or a custom animated effect to a favored influencer during a broadcast.
This mechanism is important because it provides a direct method for users to support their favorite creators financially, acknowledging and rewarding engaging content. The practice has become a significant revenue stream for both the platform and its content providers. Historically, this type of digital gifting evolved from similar features on other social media and streaming sites, becoming a central component of creator monetization strategies.
