The phrase encapsulates a genre of short-form video content, primarily found on the TikTok platform, that superimposes contemporary beauty and fashion trends onto the historical context of the Auschwitz concentration camp. For example, a user might create a video detailing their makeup routine, intercut with imagery or audio references relating to the Holocaust. These videos, often framed as personal narratives, juxtapose the trivial with the profoundly tragic.
The significance of such content lies in its potential to trivialize historical events and normalize insensitivity toward victims of the Holocaust. The format can be perceived as disrespectful and damaging to the memory of those who suffered and died in concentration camps. Furthermore, it highlights a broader concern regarding the ethical implications of using sensitive historical subject matter for personal gain or entertainment on social media.