The phrase refers to the process of obtaining video content from Pinterest without the identifying visual element typically associated with TikTok. This commonly involves utilizing third-party websites or applications to extract the raw video file, stripping away the superimposed logo and username that indicates its origin on the TikTok platform. For example, a user might find an interesting video shared on Pinterest that originated on TikTok, and then seek to save it to their device without the branding.
Removing these identifiers allows individuals to repurpose or share the content in different contexts without explicitly promoting or acknowledging its source on TikTok. This can be important for content creators who want to incorporate elements into their own work, or for marketers who want to use the video in advertising campaigns without drawing attention to a competing platform. Historically, the practice has been enabled by various online tools that facilitate the extraction of media files from URLs.