The act of securing a particular short-form video to the top of one’s profile on the TikTok platform is a content management strategy. It ensures that selected content remains prominently displayed, irrespective of subsequent uploads. As an illustrative example, a creator might fix a tutorial video about their most popular product to the top of their profile, making it readily accessible to new viewers.
This feature offers several advantages to content creators. It provides an opportunity to curate the initial impression visitors have of their profile. Highlighting specific videos can effectively showcase brand identity, promote crucial information, or draw attention to popular or significant content. The capability allows creators to emphasize evergreen content, important announcements, or collaborative work, enhancing discoverability and user engagement over time.
