The TikTok “For You” page (FYP) is a personalized feed driven by an algorithm that predicts content users will find interesting. This algorithm considers user interactions, video information, and device and account settings. When content consumption patterns shift, or a user wishes to realign their feed with their current preferences, it becomes necessary to influence this algorithmic curation. There is no explicit button to initiate a complete start-over; instead, adjustments are made to user activity to redirect the algorithm.
Modifying the algorithmic recommendations offers several potential benefits. Users may wish to diversify their content intake, moving away from content that no longer aligns with their interests or values. This can enhance the overall platform experience, promote discovery of new creators, and mitigate the risk of being trapped in echo chambers. Historically, platform algorithms have been subject to scrutiny regarding their potential to reinforce biases and limit exposure to diverse perspectives. Taking active steps to shape content recommendations can therefore be seen as a form of digital self-curation.
