A promotional offer provided by sellers on the TikTok Shop platform enables new customers to receive a reduced price on their initial purchase. This incentive aims to encourage users to explore the platform’s e-commerce functionality and sample products from various vendors. For example, a shopper making their first transaction within the TikTok Shop might be eligible for a percentage reduction off the listed price or a specific monetary discount applied at checkout.
The significance of this introductory price reduction lies in its potential to drive customer acquisition and foster initial engagement. For vendors, it presents an opportunity to build brand awareness and generate early sales momentum. Historically, similar promotional tactics have been employed across numerous e-commerce platforms to overcome initial hesitations from first-time buyers and cultivate a positive shopping experience, leading to increased customer lifetime value.
