On TikTok, users can send virtual gifts to creators during livestreams as a show of support. These gifts, purchased with TikTok coins, vary in value and visual representation. A Galaxy is one such virtual gift. The monetary value received by the creator from a Galaxy, or any other gift, is significantly less than what the sender spends, as TikTok retains a portion of the payment.
The gifting system on TikTok is an integral part of the platform’s monetization strategy for creators. It allows viewers to directly contribute to their favorite streamers, fostering a sense of community and providing a financial incentive for producing engaging content. The practice evolved from similar gifting mechanics on other livestreaming platforms and has become a standard feature on TikTok, influencing creator strategies and viewer engagement.