On TikTok, a rose is a virtual gift that users can send to creators during livestreams. These digital roses, like other virtual gifts, represent a form of monetary support. The value of a rose is tied to TikTok’s internal currency, coins, which users purchase with real money. The price of a rose is typically one coin. For example, if a user wants to show appreciation for a livestream performance, they might send the creator several roses as a gesture of support.
The system of virtual gifting provides creators with a way to monetize their content and build a community. It also allows viewers to directly support creators they enjoy, fostering a sense of connection and reciprocity. Historically, patronage systems have existed in various forms throughout art and entertainment, and virtual gifting on platforms like TikTok is a digital evolution of this concept, providing immediate and transparent financial contributions.