Earning revenue through TikTok’s live streaming functionality involves leveraging the platform’s interactive features to generate financial returns. This typically entails accumulating virtual gifts from viewers, which can then be converted into real-world currency, or promoting products and services during live broadcasts.
Monetizing live content offers creators a direct pathway to financial support from their audience and provides opportunities for targeted advertising and brand partnerships. The emergence of this income stream has significantly altered the creator economy, offering individuals a potentially lucrative alternative to traditional employment.
