The practice of offering established social media profiles, specifically those on the TikTok platform that have achieved monetization eligibility, for purchase is becoming increasingly prevalent. These profiles typically possess a substantial follower base, high engagement metrics, and have already been approved for TikTok’s Creator Fund or other revenue-generating programs. An example is a profile with 100,000 followers, averaging 10,000 views per video, and earning revenue through TikTok’s advertising program being offered to a buyer for a set price.
Acquiring an existing, monetized TikTok profile can potentially offer immediate access to a built-in audience and established revenue streams. This can circumvent the time and effort required to organically grow a profile and meet the platform’s stringent monetization requirements. Historically, the development of social media marketplaces has consistently followed the evolution of these platforms themselves, with accounts becoming assets traded for their pre-existing reach and influence.
