In the context of TikTok, the term refers to a strategy employed to connect with individuals outside the conventional parameters of the platform’s features. It involves seeking alternative channels of communication, often with the intention of building a more personal or direct relationship. For instance, an individual might attempt to discover someone’s Instagram handle or phone number, subtly or overtly, to initiate contact beyond TikTok’s messaging system.
The perceived advantage lies in bypassing the constraints of TikTok’s algorithm and fostering a stronger sense of connection. This could be motivated by a desire for deeper conversations, collaborative opportunities beyond short-form video creation, or simply a preference for a different communication environment. Historically, similar tactics have been used across various social media platforms to circumvent limitations and cultivate personalized interactions.