On the TikTok platform, the designation “f1” commonly refers to Formula 1, the highest class of international single-seater auto racing sanctioned by the Fdration Internationale de l’Automobile (FIA). Users employ this abbreviation to tag content related to the sport, its drivers, teams, races, and associated culture. For instance, a video showcasing Max Verstappen’s winning overtake at a Grand Prix might be tagged with “f1” to increase its visibility among motorsport enthusiasts.
The prevalence of Formula 1 content on TikTok highlights the sport’s growing appeal to younger demographics. This increased visibility offers benefits to the sport itself, expanding its fanbase and providing new avenues for sponsorship and engagement. Its presence provides both historical context for seasoned fans and easy entry point for new fans, by providing short digestible, entertaining content.