The question of the minimum audience size required to access TikTok’s e-commerce features is a common one for aspiring sellers. There are specific criteria related to follower count that must be met before a user can establish a TikTok Shop. These requirements often vary based on region and specific program qualifications.
Understanding the follower threshold is essential for individuals and businesses aiming to leverage TikTok’s platform for direct sales. Meeting this benchmark unlocks access to tools that facilitate in-app purchases, product showcasing, and direct engagement with potential customers. This, in turn, can lead to increased brand visibility and revenue generation.