The phrase refers to the act of purchasing digital credits, commonly known as tokens, specifically for use on the TikTok platform, often acquired through online channels. These credits enable users to send virtual gifts to content creators during live streams or through other interactive features within the app. An example is a user exchanging real-world currency for in-app credits to support a favored streamer by sending a digital rose or a more elaborate animated gift.
Acquiring these credits allows individuals to directly support their preferred content creators and participate more fully in the TikTok ecosystem. This mechanism provides creators with a direct avenue for monetization, incentivizing the production of engaging content and fostering stronger connections with their audience. Historically, the implementation of in-app gifting has been a significant driver for both user engagement and revenue generation for social media platforms.