The system message alerts a user that an action has been taken pertaining to their TikTok account, prompted by the user themselves. For example, this could encompass messages indicating that a user liked a video, followed another account, or made a purchase on the platform.
These alerts function as key drivers of user engagement and retention within the application. They provide immediate feedback, encouraging continued interaction and exploration of content. Historically, notification systems have evolved from basic updates to sophisticated mechanisms that personalize the user experience and enhance platform stickiness.
