Online short-form video platforms have become hosts to diverse content trends. One such trend involves the use of primate-themed headwear in user-generated videos. These videos often feature individuals wearing the aforementioned disguise while performing dances, comedic skits, or engaging in other forms of entertainment tailored for the platform’s audience. A common instance includes a person adorned in said attire participating in a synchronized dance routine to a popular audio track.
The appeal of such content may stem from several factors. The unexpected juxtaposition of the animalistic mask with everyday human activities can create a humorous effect. Furthermore, these videos can tap into pre-existing cultural associations with primates, leveraging their perceived strength, playfulness, or even mischievousness. Historically, masks and disguises have served as tools for entertainment and social commentary, and this trend can be viewed as a continuation of that practice within a digital space.
