A recently released musical creation by the artist Kevin Gates has gained traction on the social media platform TikTok. This phenomenon signifies the intersection of established musical artists with emerging digital trends.
The prevalence of musical snippets on TikTok serves as a potent promotional tool, often leading to increased song streams and wider audience reach for the artists featured. Historically, the music industry has adapted to utilize new technologies for distribution and marketing, and TikTok represents a contemporary iteration of this evolution.