The concept revolves around virtual currency used within the TikTok platform during live streams. This currency allows viewers to express appreciation for creators by sending virtual gifts, which the creators can then convert into real-world monetary value. It forms a digital economy within the platform, directly linking viewer engagement with creator monetization. An example would be a viewer purchasing a certain amount of this virtual currency and then using it to send a digital gift, such as a virtual rose or a virtual diamond, to a TikTok creator during a live broadcast.
The existence of this system is significant because it fosters a direct connection between viewers and content creators, providing a mechanism for immediate and tangible support. This encourages creators to produce engaging and high-quality live content, knowing that their efforts can be directly rewarded. Historically, similar virtual gifting systems have been used on other live streaming platforms, demonstrating a proven model for content creator support and viewer engagement.