A tool that allows users to examine the accounts a TikTok user follows can provide valuable information. For instance, if a business wishes to understand a competitor’s social media strategy, analyzing whom they follow can reveal key partnerships, influencers they are engaging with, and the overall target audience they are attempting to reach.
These analytical utilities serve numerous purposes, ranging from competitive research to identifying potential collaborations. Understanding network dynamics through observation offers benefits in strategy development, audience targeting, and staying ahead of trends. The availability of this information marks a shift in social media analysis, enabling data-driven decisions.