The practice of users mutually subscribing to each other’s accounts on the TikTok platform to increase their follower count is a common strategy. For example, individuals new to the platform might engage in this activity to quickly establish a baseline audience.
This reciprocal exchange can offer the perceived benefit of accelerated growth and enhanced visibility within the application’s algorithm. Historically, this approach has been used across various social media platforms as a means of bootstrapping an initial following and fostering a sense of community.