This practice involves sourcing products from one online retailer and listing them for sale on another, specifically leveraging a short-form video platform’s e-commerce features. The fulfillment is handled directly by the original retailer, eliminating the need for the seller to maintain inventory. A practical illustration is identifying trending items on a major e-commerce site, then advertising and selling those same products through the video platform’s marketplace.
The significance of this method stems from its low barrier to entry and potential for rapid scalability. By eliminating upfront inventory costs and logistical complexities, entrepreneurs can test product viability and reach a large audience quickly. Historically, this approach represents an evolution of e-commerce, adapting to the increasingly influential role of social media and short-form video content in consumer purchasing decisions.
