The phrase describes promotional offers shared on a popular online forum related to a specific video-sharing platform. It signifies users seeking or sharing savings opportunities for goods or services advertised or promoted through short-form video content. An example is a user posting a code found on a TikTok video to a subreddit dedicated to deal-hunting.
The significance of this activity lies in its ability to drive consumer engagement and sales. For vendors, it amplifies marketing reach through word-of-mouth and incentivizes purchases. For consumers, it presents a chance to acquire products or services at reduced prices. Historically, the intersection of social media promotions and online communities has proven a potent force in shaping purchasing behavior.