The term signifies a promotional offer specifically designed to attract individuals who are making their first purchase on the TikTok Shop platform. Such offers often involve discounts, free shipping, or other incentives intended to encourage initial engagement and conversion from browsing to buying. These promotions are a common marketing strategy used by e-commerce platforms.
The relevance of these promotions lies in their ability to rapidly expand a seller’s customer base and introduce new users to the TikTok Shop ecosystem. By providing a compelling reason for first-time buyers to make a purchase, sellers can generate initial sales volume, increase brand visibility within the platform, and potentially cultivate long-term customer relationships. These initiatives are part of a broader effort to establish TikTok as a viable e-commerce channel.
