The monetary value associated with a western-style head covering displayed or referenced during a TikTok livestream is not a fixed or readily available price. The perceived worth is subjective and determined by factors such as brand, material quality, whether it is gifted or purchased, and the perceived influence of the TikTok creator.
The increasing prevalence of livestream commerce on platforms such as TikTok necessitates an understanding of the unstated economy surrounding displayed goods. This form of marketing leverages the perceived authenticity of the creator to drive sales or generate interest in products. The displayed headwear serves as a symbol, projecting a particular image, lifestyle, or association that the viewer may seek to emulate or acquire.
