A “Galaxy” on TikTok represents a virtual gift that users can purchase within the app and send to creators whose content they enjoy. These virtual items function as a form of monetary support, translating into real-world currency for the recipient, after TikTok deducts a portion of the value. The cost to acquire one such digital token is variable, determined by TikTok’s internal pricing structure for virtual coins, which are then exchanged for the “Galaxy” gift.
The use of virtual gifting fosters a sense of community and appreciation between content creators and their audience. It allows viewers to directly reward creators for their work, incentivizing the production of engaging content. This system contributes to the platform’s economy, providing a financial avenue for individuals to monetize their creativity. The practice has evolved from simple “likes” and comments into a direct method of financial contribution, mirroring real-world patronage of artists.
