An arrangement whereby individuals who produce media or evaluate products on the TikTok platform collaborate with brands. These individuals promote merchandise or services through their videos and, in return, receive compensation for sales generated via unique tracking links or codes. This collaboration can manifest as a creator showcasing a product’s use or offering a detailed critique, both of which direct viewers toward purchase.
This type of program offers brands direct access to engaged audiences and drives measurable sales results through trackable affiliate links. Historically, affiliate marketing has been a successful digital strategy, and its adoption on TikTok provides a contemporary avenue for revenue generation and brand awareness. The strategy benefits both the partnering entities and the consumers, where consumers learn new products and find credible user reviews and tutorials.
