Discovering similar videos on the platform involves employing several techniques built into the application’s design. Users can explore content that aligns with their interests by engaging with suggested clips on their “For You” page, which is curated by an algorithm. Another method is to leverage hashtags; searching for specific hashtags exposes users to other videos employing the same tag, indicating similar themes or topics.
The ability to locate videos with comparable themes is beneficial for several reasons. It allows individuals to delve deeper into subjects of interest, find communities centered around specific topics, and personalize their viewing experience. Historically, social media platforms have relied on such features to increase user engagement and retention, fostering a sense of connection and providing a pathway for content creators to reach wider audiences.