A string of characters offering a discount on purchases made through the TikTok Shop platform is often sought by consumers. The alphanumeric code, typically entered at checkout, reduces the final price of eligible items. For example, applying the code “SUMMER25” might deduct 25% from the total cost of selected summer apparel.
These incentives drive sales and encourage customer engagement within the TikTok ecosystem. Businesses utilize these codes to attract new customers, reward loyal shoppers, and clear out inventory. Historically, these digital coupons have been a standard practice in retail, transitioning from physical coupons to online promotions with the growth of e-commerce.
