A string of characters offering a discount on purchases made through the TikTok Shop platform. These codes are typically alphanumeric and, when applied during the checkout process, reduce the total cost of eligible items. For instance, a seller might offer a “SUMMER20” code for 20% off select summer merchandise.
The significance of these promotional tools lies in their ability to drive sales and attract new customers to the TikTok Shop ecosystem. Sellers benefit from increased transaction volume and heightened product visibility. Consumers, in turn, gain access to discounted goods, enhancing the perceived value of their shopping experience. The practice of using digital discounts has evolved from traditional retail strategies to leverage the unique, algorithm-driven environment of social commerce.
