The phrase refers to the monetary value, or perceived worth, of the ‘Swan’ gift on the TikTok platform. This digital gift, represented by a swan image, can be sent by viewers to content creators during live streams as a form of appreciation or support. For example, a viewer might send the Swan gift to a creator who performs a particularly impressive dance or shares valuable information.
Understanding the worth of these digital items is important for both content creators and viewers. Creators can gauge the financial support they receive through these gifts, influencing their content strategy and motivation. Viewers become aware of the actual cost of the gift, enabling informed decisions about their spending on the platform. The practice of gifting on social media, while relatively recent, is quickly becoming a significant revenue stream for many creators, impacting the digital economy and content creation landscape.
