The online trend referencing the musician Cardi B and associated hair treatments, often showcased on the TikTok platform, denotes a surge of interest in homemade or DIY hair care solutions. These demonstrations typically feature ingredients readily available in most households, such as avocados, mayonnaise, and oils, combined into formulations intended to nourish and revitalize hair. For instance, a user might post a video showcasing the preparation and application of a blend of avocado, honey, and olive oil, claiming it enhances hair shine and promotes growth, attributing the inspiration to similar practices shared or mentioned by the celebrity.
The appeal of this trend lies in its accessibility and perceived natural approach to hair care. It offers an alternative to commercially produced products that may contain synthetic chemicals. The movement’s popularity has grown in recent years, driven by increased awareness of ingredients and a desire for more personalized beauty regimens. The celebrity endorsement, whether direct or implied, lends credibility and encourages experimentation among viewers seeking to emulate the star’s healthy, vibrant hair. Furthermore, the visual format of TikTok provides a readily digestible and engaging way to share and learn about these techniques.