The phrase refers to the exchange of digital currency within the TikTok platform, specifically related to the “coins” system. These coins are purchased with real-world money and then used to give virtual gifts to creators during live streams or on posted videos. These virtual gifts are then converted back into real-world currency by the content creators.
The system facilitates direct support of creators, allowing viewers to express appreciation and contribute to their favorite content. This virtual economy can provide content creators with a supplementary income stream and fosters a sense of community between viewers and performers. The presence of this feature highlights TikTok’s development beyond a simple video-sharing app into a platform with complex financial integrations.
