The transaction involves the acquisition of ownership and control over an existing TikTok profile from its original creator or owner. This typically includes transferring login credentials, administrative rights, and any associated intellectual property or content. As an example, an individual may purchase a profile that already has a substantial following and engagement metrics.
The appeal of acquiring an established presence stems from the immediate access to a pre-existing audience, circumventing the often lengthy process of organically building a following. This can be particularly beneficial for businesses seeking rapid market penetration or individuals looking to leverage an existing platform for personal branding. Historically, the practice emerged alongside the growth of social media platforms as a shortcut to achieving influence and visibility.
