Broadcasting in real-time on the TikTok platform offers content creators distinct advantages over pre-recorded content. This interactive format fosters immediate engagement with the audience, providing opportunities for instantaneous feedback and the building of a more personal connection.
The advantages of real-time TikTok streams include amplified reach and discoverability via platform notifications, increased opportunities for direct monetization through virtual gifts, and the cultivation of a loyal community fostered through immediate interaction. Historically, live streaming has proven to be an effective tool for cultivating audience engagement and expanding brand presence, and this functionality on TikTok provides similar opportunities.
