These are real-time, head-to-head video competitions occurring on the TikTok platform. Participants, often creators, broadcast live simultaneously, soliciting virtual gifts from their audience. The creator who accumulates the most gifts within a predetermined timeframe is declared the winner. For example, two popular TikTok personalities might agree to a live face-off, with viewers sending them virtual roses or other digital items to show their support, ultimately influencing the outcome.
The significance of these contests lies in their capacity to boost visibility and engagement. These competitions provide a structured format for interaction, fostering a sense of community and friendly rivalry. Historically, live streaming has been a feature on other platforms, but TikTok’s specific implementation, gamification, and focus on virtual gifting has popularized the format and created a distinct revenue stream for many content creators. This format has allowed some creators to significantly increase their following and income.
